Diego Moquete

Strava

Digital Product

UX/UI

Overview

This project was part of an academic course, focusing on applying human-centered design thinking to create innovative, user-driven solutions.

Though Tulum, Mexico’s current visual identity has elements that represent its culture and landscapes, it is outdated and does not truly capture the coastal town’s personality.

We completely reimagined Tulum, Mexico’s branding. Capturing the coastal town’s essence and embodying its vibrancy, beauty, and rich culture, while also modernizing its look to evoke a sense of trust through a new visual identity.

Problem

Strava, while popular among runners and cyclists, lacks detailed tracking for non-distance sports, a flexible group activity feature, and a visually motivating design.

Solution

Our solution enhances Strava with customizable metric screens, detailed tracking for non-distance sports with AI-driven insights, personalized route generation, and flexible group activity options—offering a more engaging and adaptable workout experience for all users.

My Output

UX/UI Design
UX Research & Strategy
Brand Strategy
Design System

Contributers

Diego Moquete
Derek Knodt
Mateo Gonzalez
Woojung Le

Design System

“Seamless and Encouraging Experience for All Levels of Athletes”The design theme is “Simple and Bold", which aims to eliminate the intimidation  factor often associated with starting a fitness routine, ensuring that the Strava app  is accessible, easy to understand, and motivating from day one.

• Clarity Over Complexity
• Motivation Through Design
• Bold Visual Hierarchy