Diego Moquete
Brand Identity
Type Design
Overview:
The International Motor Sports Association's (IMSA) current brand identity alludes to the excitement of motorsport, but doesn't articulate what differentiates it from its competitors.
The goal is to reimagine and craft a visual identity that speaks to the competitive spirit of motorsport innovation, the drive to make cars faster and lap times shorter, and the latest automotive technology built for the track. At its core is a single idea, FORWARD, expressed both in technical driving and innovative engineering.
The new identity positions IMSA as the leading platform where cutting-edge automotive technology meets elite competitive racing, delivering the best possible entertainment for racing fans.
Re-Brand
Identity Design
Brand Strategy & Research
Art Direction
Copywriting
Motion Design
Diego Moquete
IMSA Display is a custom brand typeface that shares DNA with the 'S' in the brandmark. Its angular cuts, reminiscent of the hairpins and irregular corners of a race circuit, create a striking visual at display sizes. Whether in promotional, experiential, or branding applications, IMSA Display adds energy and modernity to every headline.
